Copper or Aluminum? - A Design Question

Don't get ripped off. Make sure to get the wire you paid for.
Today's high electronics prices make it prohibitive to install the absolute best in all corners of your audio system. But whether on a budget or building the next masterpiece, it is important to know what you are buying.

Launch Video on YouTube

Many retailers have stopped selling copper cables in favor of aluminum ones. Many aluminum cables even look like made out of copper. These are referred to as CCA wires, as in Copper Clad Aluminum.
Copper has traditionally been the best choice for conductors. Copper is second only to silver in conductivity. Silver, because of its incredibly high price, is generally not an alternative for most people. Copper is more conductive and more expensive than Aluminum, but their price to conductivity rations are somewhat constant and fair.
While aluminum power cables are a viable choice, many consumers purchase copper products but receive aluminum ones instead. Believe it or not, this happens all of the time. Whether because of sales person ignorance or just plain theft, consumers should know what they are getting.
This video is meant to inform you to help make better investments on your sound system. If you pay for copper, you better get copper.